The Smiggle brand totally knows how to make kids lives fun.
This Australian based retail store that sells stationery and all things school, was founded in Melbourne by Stephen Meurs and Peter Pausewang. The brand was acquired by the Just Group in July 2007. Today this colourful brand has stores across Australia, New Zealand, Singapore, UK, Hong Kong, Malaysia and the Republic of Ireland.
I love how the brand uses bold colors and cool graphics to make its products stand out. They have an extensive range of products from backpacks, wallets, slap bands, bracelets, necklaces, lanyards, badges, headphones, diaries and various gift packs.
Some of the products that are part of my household include:
Backpacks – their backpacks are sturdy and colourful. It has multiple pockets for storing kids bric-a-bracs. They also have a side pocket to hold a water bottle and the bags can be easily washed and cleaned.
Stationery – they have a lovely collection of stationery ranging from gel pens, glitter pens, scented pencils, markers, pencil cases, pens, notebooks. They come up in new designs every season keeping their products fresh and top of mind.
They have some very unique products as well. For example, their stack and mix putty is popular with little ones. Their happy bento lunchboxes are so adorable. I also like their poppit keyrings, which are perfect to hang on school bags. They have lovely sticker books, scented activity books and lots more.
They also have licensed products ranging from Spiderman, Paw Patrol, Barbie and Minnie Mouse.
It’s amazing how their products add so much fun and colour into our lives – just like our kids.
Check out Smiggle at www.smiggle.sg